Paddle Boards
Inflatable SUPs
Color-forward inflatable paddle boards built around portability, everyday water use, travel, family days, dogs, and getting outside.
Wholesale + Dealer Opportunities
Bring more POP to your shop.
Colorful water gear. A family-run California brand. Real people behind the products. POP Board Co has been building gear for better days on the water since 2012.
If your customers are into paddleboarding, lake days, boat days, beach weekends, floating docks, outdoor adventure, and making more out of time outside, we would love to learn more about your business.
Built around good gear, real water days, and a lot more color.
Est. 2012
Santa Ana, California
Family-Run
Real People Behind POP
California
Designed With Water In Mind
Wholesale Roots
Retail Has Long Been Part of POP
Why POP At Retail?
Gear people notice before they even touch it.
POP has never been interested in making water gear disappear into a wall of grey. The brand was built around useful products, recognizable personality, bold design, and making the water feel a little more fun.
01 / Personality
It Looks Like POP
Bright colors, recognizable graphics, and products designed to have an identity on the rack, on the dock, and on the water.
02 / Assortment
More Than One Water Day
Paddle boards, inflatable docks, floating gear, accessories, chairs, and boating products give retailers multiple ways to talk to water-loving customers.
03 / Story
A Brand With A Beginning
POP started in Santa Ana in 2012 and grew from a simple belief that paddleboarding and water sports should feel more approachable, creative, and fun.
04 / People
Support Matters
Products matter. So does what happens after somebody buys one. POP has built customer support and product-help paths around real questions from real owners.
Wholesale is not an afterthought for POP. Retail partnerships have been part of
how the brand reached water-loving customers across North America.
Since 2012
Wholesale has always been part of the story.
POP Board Co was founded in Santa Ana, California by Nick Lanfranco after decades spent surfing, fishing, diving, boating, and generally finding reasons to be on the water.
As the brand grew, independent retailers and larger retail channels became an important way to put POP products in front of people who might never have found them otherwise.
The company is still family-run. POP still designs in California. And the idea behind the brand is still pretty simple: make useful water gear with personality, then help more people have a reason to get outside and use it.
Read the POP founder storyThe Lineup
Different products. Same mission: make the water more fun.
Wholesale assortment depends on the account, product availability, sales channel, location, and the current POP lineup. These are some of the categories that make up the broader brand.
Floating Platforms
Inflatable Docks
Portable water space for boaters, lake houses, families, swimmers, marinas, chairs, coolers, and long afternoons outside.
Gear + Accessories
The Stuff That Completes The Day
Chairs, pumps, bags, paddles, fins, repair items, dock accessories, and other gear that helps customers build out their setup.
Rover Marine
Boats + Catamarans
Portable inflatable boating products expand the POP water world into tenders, fishing, harbor use, beach launches, and bigger adventures.
Important:
Applying does not guarantee access to every product or category. Wholesale assortment,
inventory, pricing, minimums, account terms, and availability are reviewed separately.
The People Part
Customer service should not disappear after checkout.
Retailers put their own reputation behind the products they carry. We understand why the support side matters.
POP customers regularly talk about product help, warranty questions, replacement parts, shipping issues, and reaching real people when something needs attention.
For wholesale relationships, our goal is the same: straightforward communication and a clear path to the POP team when questions come up.
★★★★★
“Customer support is TOP NOTCH.”
Geoffrey Carter, long-term POP board owner
Could POP Fit Your Store?
We want to hear from retailers who actually understand their customers.
There is no single perfect POP dealer. We are more interested in whether the products, customers, sales channel, and brand make sense together.
Watersports Shops
Paddle, surf, SUP, kayak, and specialty water-sports retailers.
Marinas + Boat Dealers
Businesses serving boaters, yacht owners, lake customers, and waterfront lifestyles.
Outdoor Retail
Shops built around camping, adventure, travel, recreation, and getting outside.
Lake + Resort Shops
Retailers near destinations where customers are already looking for ways to use the water.
Specialty Lifestyle Stores
Shops with customers who appreciate design, color, experience, and products with personality.
Online + Multi-Channel Retailers
Established retailers with a clear audience, real merchandising strategy, and a strong brand fit.
How It Starts
No giant mystery. Tell us about your business.
01
Send The Application
Tell us who you are, what you sell, where you sell it, and which POP categories interest you.
02
POP Reviews The Fit
The team can review the business, sales channel, customer fit, location, and current wholesale opportunities.
03
Talk About What's Next
If there appears to be a potential fit, POP can discuss available products, current terms, ordering details, and next steps directly with you.
Wholesale Application
Tell us about your shop.
Give us enough information to understand your business, your customers, and what part of POP caught your attention.
This is an application, not an automatic account signup.
Submission does not guarantee dealer approval, specific wholesale pricing, inventory availability, territory protection, exclusivity, product access, or account terms.
Wholesale FAQ
Before you hit submit.
Does applying guarantee a POP Board Co wholesale account?
No. Every application can be reviewed individually. Submission does not guarantee approval, wholesale pricing, inventory, product access, account terms, territory protection, or exclusivity.
What types of businesses can apply?
Watersports shops, outdoor retailers, marinas, boat dealers, resort shops, specialty retailers, established ecommerce businesses, rental operations, outfitters, and other businesses with a strong customer fit are welcome to submit an application.
Which POP products are available wholesale?
Product assortment and availability can change. Available categories, specific products, inventory, minimums, pricing, and account terms can be discussed after the business has been reviewed.
Do you publish wholesale pricing on this page?
No. This page is designed to qualify potential retail partners rather than publish private account pricing or commercial terms publicly.
Do you guarantee exclusive dealer territories?
No territory or exclusivity is promised through this application. Any account-specific terms would need to be discussed and agreed to separately, if applicable.
What happens after I submit the application?
POP can review the information you provide. If the business appears to be a potential fit for a current wholesale opportunity, the team can contact you to discuss possible next steps.
Your customers already love the water. Give them something fun to bring with them.
If POP feels like it belongs in your shop, marina, showroom, or online assortment, tell us about your business.
Apply to Become a POP Dealer