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WHY POP BOARD CO
From retail floors to high-volume rental fleets, we give our partners the tools, margins, and support needed to win. POP isn’t just a product line — it’s a proven revenue engine backed by a team that understands the watersports industry from the inside out.
Year ZERO.
We have a wild idea.
What if we built a watersports brand around everything my family and I love to do — surfing, paddling, boating, fishing, diving, and floating? And what if we made that brand accessible to everyone, everywhere?
This brand started as something for my family and me… but quickly became something for all of us.
This brand is called POP Board Co
Made by US, Made for YOU.
5 Years Later
All our dreams come true.
When you start a brand, you dream about the day your products finally land in the retail stores you grew up visiting as a kid — and even the ones you shop at today. For us, that dream came true the moment we partnered with our favorite retailers.
From coast to coast, in major retail chains and small mom-and-pop surf shops alike, seeing our brand living on their racks has been one of the most rewarding moments of this entire journey. It’s a dream realized every single day.
10 Years Later
Nothing Can Stop The FUN.
Ten years later, we weren’t popping bottles of champagne. We were navigating shipping crises, global pandemics, and one of the most uncertain chapters the world had ever seen.
And then something incredible happened.
At the front door of our warehouse stood a massive line of families and individuals — people looking for a way to reconnect with the outdoors, to kiss Mother Nature on the cheek. And the fact that they chose our brand as their craft to do that made every challenge worth it.
Our leadership team says it often: we have the world’s best customers. And that truth makes every day we show up to work something truly special.
13 Strong Years
We are just getting started.
New year, new brand. POP Board Co. is going NEON this year — from boards to boats, docks to yachts. Everything we’ve created in the past has been an absolute blast, and we’re grateful we’ve been able to share it with you.
What’s coming next will bring a whole new tempo, a whole new energy, and a whole new elevation to those weekends you live for on the water.
Thank you for saying YES to POP Board Co.